On March 17, 2025, Asst. Prof. Dr. Natpatsaya Setthachotsombut from the College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, representing Group 1 of the Academic Service Project for Society, visited Ban Khlong Yong Organic Agriculture Community Enterprise Group, located in Moo 1, Khlong Yong Subdistrict, Phutthamonthon District, Nakhon Pathom Province.

The purpose of the visit was to plan and discuss strategies to support a local household (specializing in basil cultivation) in enhancing its income under the topic:
"Enhancing the Supply Chain Management Efficiency of Basil Products and Surrounding Vegetables Group in the Community to Increase Household Income."

During the visit, Asst. Prof. Dr. Natpatsaya Setthachotsombut met with Mr. Paiboon Sawaddeejui, the president of the Ban Khlong Yong Organic Agriculture Community Enterprise Group (Tel: 087-169-0898), to discuss and plan the initiative together.

Currently, the group cultivates more than 20 types of crops on a rotational basis, including lemongrass, galangal, chili, Chinese kale, culantro, bok choy, banana, basil, winged beans, water spinach, lettuce, and guava, among others. The group's organic produce is in high demand among health-conscious consumers, with major distribution points at Sookjai Market, Mahidol University, and Silpakorn University.

However, the group is now exploring ways to add value to basil beyond selling it fresh. They are curious about what potential processed basil products could be developed to increase revenue for the community.  However, from the joint planning meeting, it was concluded that the problem does not lie in product processing. There is no need to process the product or create a new one. Instead, the real issues that will help increase sales are:

Marketing

Branding

Brand Awareness

Storytelling

Buyer-Seller Connection System

Content Management

This information will lead to designing the desired outcomes and establishing urgent action plans to enhance household income in the next phase.

Furthermore, the implementation of the academic service project on “Enhancing the Efficiency of the Supply Chain Management for Basil and Surrounding Vegetables in the Community to Increase Household Income” aligns with the Sustainable Development Goals (SDGs) as follows:

 ✅ Goal 1: No Poverty – Helps increase household income.

✅ Goal 3: Good Health and Well-being – Improved income enables better spending, leading to an improved quality of life.

✅ Goal 4: Quality Education – Provides knowledge through training in this project.

✅ Goal 8: Decent Work and Economic Growth – Promotes sustainable economic growth by supporting household trade.

✅ Goal 9: Industry, Innovation, and Infrastructure – Supports the agricultural industry for continuous income generation.

✅ Goal 10: Reduced Inequalities – Promotes household income, reducing social inequality.

✅ Goal 12: Responsible Consumption and Production – Ensures a toxin-free, chemical-free production (Make) process.

✅ Goal 15: Life on Land – Encourages sustainable land ecosystems by maintaining a toxin-free, chemical-free production (Make) process, reducing environmental pollution in water and soil.

✅ Goal 17: Partnerships for the Goals – Strengthens collaboration with community networks and local enterprises.