Third-Year Maritime Business Students Present Their Research to Strengthen Academic and Professional Competencies

Third-year students from the Maritime Business Program, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, participated in a research presentation, applying the knowledge gained from their academic studies to conduct research, analyze data, and present their findings systematically.

The research presentations focused on marketing mix factors influencing consumers’ purchasing decisions, including studies related to fruit juice and herbal beverage products. Through this process, students developed essential skills in data analysis, systematic thinking, teamwork, and academic presentation.

This activity provided students with an opportunity to enhance their research capabilities and apply theoretical knowledge in practical contexts, while preparing them for their future professional careers.